But Miley doesn't want to be a pirate!

"But I don't want to be a pirate!"

Besides being one of the funniest moments in TV history, this is an exaggerated example of the consequence of poor communication.

Whether you just can't hear what your social media marketer is saying to you, or you simply aren't listening to the proposed plan, don't end up in a puffy shirt. Gaining influence in social media is tricky. You will have to trust someone else's expertise with the brand image you've sought so diligently to develop and protect. Although the most costly mistake for companies and business peeps getting into the game is to ignore what their social media expert suggests...it's even worse to act like you comprehend what he/she is proposing if you simply don't. A humbling experience, maybe, to admit to needing something spelled out. However, the costly humiliation of a puffy shirt incident that could have been avoided exceeds any prior embarrassment.

What the heck do I mean?

Seek out a professional who is not a part of the flashy, 'I can solve any problem and shoot you to the top guaranteed', crowd. Someone not trying so hard to be hired by everyone. Try to find someone who just has a knack for this unconventional type of marketing. Of course, I'm going to use myself as an example. Seemingly self-touting bits aside, I found a way to establish the dream that I dreamt sitting in college lectures doodling on my notebook...a way to be a stay at home mom and still pursue a marketing career. I always wanted both, and I never gave up either dream. It's the normalcy that helps keep the words I write stay alive.

I don't want to be pirate!

Miley Cyrus might be have a point. Do you want to be known as the person who has 2 million followers on Twitter, or the one that has developed a manageable amount of solid, enviable relationships? I, myself fell in love with the little blue bird at first sight, but at times get a little burnt out and need to clean the bird house. It's insane to think that one Tweeter can have a personal relationship with thousands of people, and creepy to know that millions know what you ate for breakfast???(I wonder if they foster the same relationships with their next door neighbors.) But throwing the whole proverbial towel in on the tweetie? Not so smart for a business...which Miley kind of is...and she just alienated millions fans that connected with her that way. Who's her social media guru?

From a business standpoint, have a plan that includes developing a relationship with your fanbase on social media before blasting them with sales promotions. If you don't have time, you better hire someone like myself to establish a good process for you. Be efficient. My 19, yes 19, social networks are turned off when I want to be able to focus my attention on my daughter..so, when she's awake. I live efficient processes.

I don't have all the answers for all that is social media, because no one really does. It changes daily, and I adjust daily. It's the beauty of it, really. There's no time to stop and cash in on a quick fix. By the time you implement it, it's outdated. Only a good process efficient enough to adjust to the constant change that is social media will prevail.

...I do know how to fix a boo-boo pretty quick like. Maybe their will be a time when I tweet each one and how I've fixed it...and 2 million people want to know...but for now, I don't want to be a pirate.

Social Media Overload, the next part.

U2 in Chicago

I was again reminded how important it is to use a communicative platform in just. Whether or not you agree with Bono's outspoken political stance, no one that can deny that he has advantaged his fame to call attention to causes that he feels are important to our world. He isn't afraid to make a scene or stop a concert to make sure unforgettable faces of this world don't go unnoticed, and moreover, to stay true to who he is. The music is a given. The humanity rocks.

The Social Media Overload I elude to this time is the 'flakiness' overload. The 'quick fix,' 'hurry up and build a social media site with absolutely no plan or direction accept that we have really good deals we want everyone to know about!'

It doesn't matter how many status updates you post, blogs you write, videos you upload, or tweets you send out if they are void of content. The crowd amassed on social media sites will see through any facade you put up in order just to sell them things. What do they want, then?

HUMANS.

Look, we all know that everyone is trying to sell us everything all of the time. It's a given that if someone becomes a fan of your company's site that they either have the product you sell already or are thinking about it. Leave that hook for your TV commercials.

Here, you have to humanize your company and your product. People come to social media to socialize with their friends.

My dad gave me a pocket guide to Dale Carnegie's "How to Win Friends and Influence People" when I was young. In it are the invaluable truths that companies need to apply to their social media.

It's all about how many friends you have...not acquaintances.

The challenge of this media is that instead of simply finding what people are interested in and blasting them with it, they want to know who YOU are. And if you are a ga-zillion different personalities, and ever-changing depending on who your biggest fan base is this week, you'll fail. Take a stance. A stance. Not 5, 10, or 20 stances.... a stance.

Find and focus on your humans. Be human in your posts and updates. Be honest in allowing those that join your site to comment both positively and negatively. Being involved in a digital community is only different in the digital aspect than being involved in your own physical community. Treat is as such. BE PATIENT. Build over time, you'll have a fan base that tells their friends to be fans and so on. Oh, and they'll probably buy stuff from you, too.

Happy posting, updating, uploading, tweeting, friend requesting, following, content building, commenting.....................

Social Media Overload, Part 1.

In the quest to master all that encompasses Social Media, it's easy to get lost in what's already been said and done. Even in the most generous of thought sharing communities...it's inevitible that we're always one step behind. As technology continues to evolve, it can be difficult to decipher a successful process from outdated material. Point being, if you are looking to make a mark in the Social Media game, you better have a good process in place.

I’m a runner. Social Media is a race. I can train all I want, but if I’m not mentally prepared to capitalize on those efforts when the gun goes off, I lose.

It’s the Internet, of course, but it’s no longer as simple as having a good website. Now, you better have an ever-changing, content driven website that’s picked up by the ever elusive search engine (let’s face it, Google) crawlers to boost your ranking so that your target audience sees it. Urban or rural doesn’t matter anymore. Everyone is accessible, and everyone has access. Oh, and one more thing…I would highly consider a strong, smart, presence within Social Media intertwined with your website, or no one may notice it at all.

Is your company prepared? Who’s coaching you?

Let’s recap. Where before, in the dark ages, you could get away with just a http://www.thisis ourwebsite.com/, now I’m telling you to master search engines and present your company in Social Media? Yeah, ok. And we’re going to do all that how? And we’re going to track that this is working, how? And, who are we going to trust to make sure our brand stays consistent throughout all of these Internet marketing channels and our other marketing efforts as well?

Have you set out to run a marathon as if it’s a sprint?

The game hasn’t completely changed. The basic Marketing process is the same. It’s simple marketing: be where your buyer can see you. And your buyer is knees deep in blogs and social networking sites like Facebook, You Tube, and Twitter.

When done with the proper E-etiquette, any business can enter into Social Media successfully. The hitch is time consumption. Although a simple Facebook profile for one user doesn’t take more than an hour a day to maintain diligently without a personal assistant, keeping up with and ahead of the ball game on multiple profiles on multiple networks takes a good process.

I’ve been up to my ears in Social Media for years, and it still takes an enormous amount of gusto to stay at the cusp of it all. See, what might have been an informative training video on You Tube last year, or 6 months ago…or even 2 weeks ago, could be outdated material. It’s crucial to the modern day business to have a process that will not only capitalize on the current trend, but the many to follow as well.

The people and the tools for success in Social Media might be within your company already. You might just need to instill a good process and adapt with some good coaching for success. Or, you might need a complete start up or reboot from the outside in. Create and maintain a Social Media presence to stay consistent with your brand message…and maintain an honest message.

Holy New Direction, Batman..

Social Influence Marketeer.



No, I didn't disappear into a black hole without Internet access. Breathe easy, I'm here to grace your eyes with my positivity for another blog.



Reflecting on my journey the past couple of months, I'm really proud of myself for putting my daughter in front of my career and my paycheck.



Job eliminated, I embarked on a mission to inform the uniformed, and organize the unorganized in all ways Social Internet Marketing. Rather than abandon the auto industry when they needed me the most, I really wanted to help in some small way make that turn out of the realm of disaster. Not planning to be the victim of a time clock, I was really looking forward to a more active part in raising my daughter. That was my plan...



In the midst of buying a vehicle to replace my dealer car, I came across an opportunity to work at a local credit union. Realizing this would make some laugh as if I'd kissed my career good-bye, and some chomp at the bit knowing they had a chance to pick my brain...I just couldn't pass it up. So here I am, Social Influence Marketeer...part time teller.

It's freaking awesome, too. Eye-opening how nice everyone is... Instead of someone berating me, I have someone who's a little frustrated about their account balance. To think, I almost forgot how genuinely nice most people are.



I decided to stop pushing myself to consult dealerships right away, and just let go and ride this wave for a little bit to see where it goes, and where the demand for Social Marketing is. Less than 2 months later, I'm still being sought out by car peeps. Not only does that feel awesome, it builds my confidence. It's directing me back to what I love to do. And thank God, because I miss it!



Feeling like I'm about to bust into a pretty cool opportunity, my dream of bossing myself around seem within my grasp. The hard part of all this...the monumental pay cut. My paycheck makes me laugh and think...OMG...am I insane? One look at my daughter and that's dubbed foolishness.



I really miss my BDC peeps. Hopefully I provided a good enough example for them to lead them into the right direction in order to fulfill their own destiny with success. If you are reading, my peeps, thanks for the memories (especially someones mom whom I won't mention in particular.)

Here's to our "cackling" haunting that office forevermore....he he he.



Onward and Upward...

When a Burger Comes Along, You Must Flip It.

"When a burger comes along, you must flip it."

Elmo's voice rings in my ears long after my daughter is asleep. Her favorite show is Sesame Street, as was my favorite (along with Fraggle Rock) when I was her age. The lessons are simple messages that everyone can relate to. This one being, "If an opportunity arises, run with it." So here I am, at another great turning point in my life, and all I can here is Elmo telling me to flip the burger.

I imagined that sooner or later the auto industry would have a direct effect on me, and now as the office I've poured my tears, anxieties, dreams, goals, frustrations, and heartaches into for the last 6 years unravels before me I'm ...excited? Liberated? Jacked up for the next big adventure? As Will Ferrell said in Zoolander, "Am I taking crazy pills?" Is the ether going to wear off and leave me in tatters eating bugs off the ground?

Change is almost always heartbreaking at first. It's Scary. It's Hard. It's New. It's Uncomfortable. But it's also most definitely unforeseeable and unavoidable.

It's a testament to my personal growth that today, change has breathed new life into me.

See, even though 'times are tough,' don't sell out your moral center. That fear that you feel in your gut is meant to scare you into silence. Don't let the scared drag you down with them. People were not intended to live small. Don't ever be afraid to do the right thing. My old mentor, Father Abbot Jerome, is up in heaven going..."I told you to be a leader, and you will be a leader." My Dad would say, "it's destiny." So I let the chips fall where they fell.

My burger came along, and I flipped it.

Time to melt the cheese.

Car Dealerships and Facebook. Looking out for the Customer. A Message to Dealers.

I recently read a post that encouraged car salesmen to create a Facebook account and friend request everyone they knew and those associated to who they knew in an attempt to sell cars. Even if you didn't get a long with that person in high school...friend request them anyway...you want to sell them a car, don't you?

I've been watching this type of bullying in the car biz for 8 years now. Social networking will be, for some car dealers, the same vain attempt that E-mail campaigns are/were for those that just don't get it.

Why are dealerships getting involved in social marketing? To make money. They can reach a lot of people at a low cost.

So how do you accomplish this without being a bully? Start with a stark realization that it will take a lot of patience and effort to master a good social networking presence.

1. Get Educated.
Before you create a process get educated on what you are about to dive into. It's really important to know proper etiquette, or you'll end up with less loyal followers than you started with. Good buzz spreads fast, but bad buzz spreads like wildfire. Start your own Facebook or Twitter account so you know first hand how it works.

2. Get Connected.
Become a part of the community who's goal is not to abuse the social networking privilege. Good places to start are websites like Mashable, and by joining communities like Automotive Digital Marketing Professional Community. Remember, no one person or source has the magic road map to social networking success.

3. Create a good process.
Map out what your customer or owner's journey looks like out there. Couple that with your new education on what's kosher etiquette out there. Then, add good content that is valuable to them and worth them sharing with their friends.

4. Dive in.
Get started. Create a fan site on Facebook. Here's an example. From there, add as you feel comfortable. Don't try to sell things on these sites. Be patient, genuine, and consistent in your message, and add good content.

How-to-buy-a-car Brainstorm...heads up busy moms!

OK, so when times get tough in the car business, customers become even more intimidated to walk onto a dealer's lot. I would be, too. Any salesperson that wants to keep his/her job right now is ready to tackle the first person that walks onto the lot. Can we blame them? They want your business. DON'T walk onto a dealership's lot unprepared. First, try my 5-step brainstorm.

Meg's 5-Step Brainstorm:

1. Your Top 5

Write down the top five cars that you like and the top 5 'must have' features the car must have.

2. Get Smart

Look up each vehicle on the manufacturer's site, and make sure the 5 cars on your list have the 5 'must have' features.

3. Let's Review

Online reviews. Google the remaining vehicles for reviews, etc. kbb.com and edmunds are great places to start.

4. Support your local economy

Local Dealerships. Find them first. There's no sense driving out of town to find the 'best deal' when your local dealer is probably dying to do the same for you. Support your local economy.

5. Find the best deal

Contact your local dealership. If you can Instant Message them from their website, that's the best way to start your inquiry. There is someone well-trained on the other end to find your answers for you. Have them E-mail you a price quote that you can print out and bring to the dealership....and set an appointment! That way, someone is expecting you. You avoid the whole "attack of the salesperson in the parking lot" nightmare. Plus, that person that has just helped you find your best price most likely gets paid based on how many appointments they make.

How do you determine which local dealer to do business with? Who has made it the easiest for you? Dealers know better than to mess with customer's on price. They should answer your questions upfront, or know where to get the answers for you. If you feel like you are being bamboozled, than you probably are.

Good Luck! Let me know how it goes!